Limit the Use of My Sensitive Personal Information

What counts as sensitive personal information

Under California law, sensitive personal information is a narrow category. The parts a dealership might collect include:

• Driver license number, passport number, or Social Security number entered during a credit application.
• Precise geolocation (for example, the exact location of a phone during a test drive or a service pickup).
• Financial account information, along with any credential or code that gives access to the account.
• The content of text messages or email you sent or received outside the regular sales or service flow.

What limiting use means

When we receive this request, Frontier Toyota records it and limits the use of your sensitive personal information to the purposes the law recognizes as necessary to deliver the good or service you asked for (for example, finishing a credit application you already started) and to fraud detection, security, and legal obligations. To also stop your information being shared with advertising platforms, use the Do Not Sell or Share form described below. That is the request that carries automatic enforcement.

What this request does not change

This request is not the same as a do-not-sell-and-share choice. If you also want to exercise that separate right, use the form on the Do Not Sell or Share page. Both choices can be active at the same time.